System for the construction machinery industry

If your company specializes in the sales and service of construction machinery, you need software tailored to the specifics of this industry. Aura Business supports sales processes and facilitates the management of repair and warranty claims. It is a comprehensive solution that can be integrated with other IT systems used in your enterprise.

• Organize customer information and employee activities.
• Manage sales opportunity campaigns and analyze the sales funnel.
• Speed up the time it takes to generate an offer and the establishment of contract terms.
• Improve communication with dealers and distributors.
• Efficiently manage service orders.
• Register the history of performed repairs and machine inspections.
• Launch a construction machinery configurator for customers.
• Simplify order acceptance from dealers.
• Integrate data collected across multiple IT systems.
• Increase the overall team's productivity.

Dedicated CRM and Service Management software allows for convenient management of multiple areas of the organization from a single, cohesive system.

Key benefits for the construction machinery industry from implementing the Aura Business software

Key improvements in the CRM area

Aura Business CRM is an IT solution dedicated to companies in the construction machinery industry. It supports business activities in sales, coordination of sales reps, and customer service processes. What are its main improvements?

• Customer database, allowing segmentation and comprehensive history of cooperation.
• Sales opportunity campaigns, enabling analysis of funnel effectiveness.
• Quick generation of visually consistent offers and management of acceptance levels for trade terms.
• Motivating employees by setting goals and monitoring their achievement levels.
• Recording the activities of sales reps and the tasks they’ve completed.
• Ability to integrate with ERP systems and synchronize financial and accounting data.

Key improvements in the Service Management area

When servicing construction machinery, efficient management of repair and maintenance tasks is the foundation of a well-functioning business. Aura Business Service Management organizes crucial information and speeds up task delegation for your employees.

• Orders accessible via calendar, Gantt chart, and Kanban Board.
• Customer equipment database with its own repair history.
• System available in both website and mobile versions.
• Real-time service orders status overview for employees and customers.
• Quick generation of acceptance protocols with electronic signatures.
• Recording of parts used by technicians and time spent on requests.

What problems does the Aura Business solution solve?

The dedicated Aura Business system has successfully supported the construction machinery industry for years. Our CRM and Service Management softwares address issues such as:

• Dispersed information about customers and their cooperation terms.
• Long response times to customer inquiries.
• Communication chaos among employees.
• Unorganized list of ongoing service orders.
• Incomplete repair history and lost documentation of construction machinery.
• Difficulties in delegating service orders to technicians and subcontractors.
• Lack of data collection and analysis of company activities.
• Time-consuming billing for completed services.
• No access to customer cooperation information outside the office.

Discover Aura Business

Aura Business is a complementary solution to ERP systems, allowing data integration from multiple IT programs and efficient management from a single software platform. Since 2002 it has supported medium and large enterprises in achieving their business goals. The main areas that are improved in the construction machinery industry by Aura Business are:

• Customer Relationship Management (CRM) – managing customer relationships and effective sales of construction machinery.
• Service Management – managing daily requests, repairs, complaints, and machine maintenance.

Since Aura Business is a dedicated system, it enables customization of all functions and modules to suit the unique processes in your enterprise. We understand that as your company grows, its needs change, so our software is designed to be flexible and scalable.