API

API is one of the most important trends in modern organizations focused on the future. The first such solution appeared on the market in 2000, and today, millions of companies worldwide use this easily scalable solution.

What is API?

API stands for Application Programming Interface. Essentially, it is a method of communication between different software components and web applications, as well as a way to facilitate data exchange between two different systems – for example, between CRM and ERP.

API interfaces enable application integration, thereby extending the functionality of web-based programs by collecting and storing data from external sources. In practice, they primarily allow for data import, export, and real-time updates in systems. This makes developers' work easier, as they can easily build new interactions between different applications or divide large systems into smaller services, improving both flexibility and software development speed.

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API in Aura Business

The application programming interface in Aura Business software is available to customers using the latest versions of the system. If the system is hosted on a dedicated environment (e.g., VPS or other dedicated servers), users can generate their own queries to the interface. Additionally, the number of such generated queries is completely unlimited – however, it is important to remember that each created query imposes a certain load on the system, so the demand should be adjusted to the available server resources. The current documentation for the service and its latest updates can be found on the dedicated Questy page.

Among the key benefits of using the application programming interface are:

• The ability to create integrations independently with any system – from CRM software to ERP systems, SAP, and many others.
• No dependency on the provider – access to the interface at any time, 24/7.
• Automation improvements – a properly programmed API can handle many tasks for you, saving time.
• Customizable content – allowing for better adaptation to customer needs and preferences.
• Easier implementation of innovations – through the modular API architecture.

Practical Applications of API

Essentially, an application programming interface is especially useful for integrating with forms on other websites – whether it is a contact form (e.g., when interested in a service) or a complaint/report form (to, for example, report a purchased device for service). With API, once such a form is completed on a client's website, an automatic entry can be created in the system, such as a new task in the calendar, a new sales opportunity, or a new service order to be processed.

A practical application of the interface is its integration with software aimed at enhancing business operations, such as SALESmanago, which enables automated email communication. Connecting to such software allows for sending information about contractors, importing and exporting selected attributes describing them, and tracking the web pages they visit.

API also allows the independent creation of integrations with any other non-standard system (not just ERP) that is not yet integrated with Aura Business by default. In this case, a two-way data exchange is possible – meaning some information can be exported from the Aura Business system, while other information can be imported into it.

Similarly, if multiple systems are connected via a data bus, the API system enables independent integration between Aura Business software and the information bus – ensuring that this data reaches the systems on the other side of the bus.

Learn more about API in Aura Business software and see how we can improve your company's operations – contact us!

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